Honestly, the best part is that they have downloadable pdf for people inclined to make their one awesome flying elephant! Now that's interactive media!
While we're on the subject of paper art in motion, here's an cool New Zealand short animated film made for the NZ Book Council. It's produced by Colenso BBDO and animated by Andersen M Studio. Seriously, I am hugely impressed by this. It's mesmerizing and a statement of human patience!